Who It's For
Celebrity A name people already trust? Content Creator Have an audience already? Peptide Operator Running on borrowed time? Clinic Owner Already running a clinic? Medical Professional Trading hours for dollars? Entrepreneur See the category, no license? Marketing Agency Running ads for other brands?
How It Works Brands We Launch Infrastructure Pricing Book Demo →
Now onboarding · 2026 cohort

Be the next billion-dollar brand in health. Start Tomorrow.

You bring the vision. We bring everything else.
Launch your own HIMS. Or your own Function Health. The engine is already built.

Over 2,000 medication & peptide protocols in formulary Licensed in all 50 states FDA-registered pharmacies AI operations built-in
This could be your brand. Live in as few as 24 hours.
Rhymes with "care". Pronounced TEHR.
About TEHR

Every telehealth brand you envy runs on infrastructure you cannot see. TEHR is that infrastructure: the provider network, e-prescribing with EPCS, a national compounding and commercial pharmacy stack, compliant payment rails, and the operational machine that binds them together. All of it wearing your brand. Your patients never see us. Your competitors never catch you.

While others spend a year and seven figures building what breaks, you launch in 24 hours on rails that already move real prescriptions every day. You keep your identity. You keep your patients. You keep your economics. We make the machine run.

The brands winning this market did not build harder. They built on better rails.

You bring the vision. We bring everything else.

Licensed prescribers in all 50 states
FDA-registered partner pharmacies
2,000+ medication protocols in the formulary
5,000+ lab locations plus at-home kits
140+ peptide protocols ready to deploy
AI-assisted intake with physician-built questionnaire
Telehealth EHR built for modern brands
Concierge care answering at 2 a.m.
Payments, subscriptions, and billing
Live in as few as 24 hours. In your name.
Who it's for

Seven kinds of founders. One clear path forward.

Whether you have a name, an audience, a clinic, a medical license, an agency, or just the conviction to build, TEHR gives you the infrastructure to launch a real, regulated, recurring-revenue health brand under your own name.

How it works

From idea to live brand, in as few as 24 hours.

No code to write. No attorneys to hire. No pharmacies to chase. We move through three carefully sequenced milestones and hand you a live, revenue-ready brand.

1
Day 0

Discovery Call

A 30-minute conversation with a TEHR strategist where we map your situation, your vision, and whether the platform fits. No pitch, no slides.

2
Day 1

Decide & Launch

You choose your products and categories, we brand it, and you go live the same day. Storefront, protocols, prescribers, pharmacy, labs, and payments all stand up in your name.

3
Day 2+

Scale & Compound

You pour in patients. The platform compounds underneath them. Fifty automated patient touchpoints fire from day one, refill reminders to win-back flows, the formulary grows daily, and every layer of the stack lives under one roof. Expand into new categories the moment you're ready.

The categories we launch

Seven of the fastest-growing markets in modern health.

From prescription brands like HIMS to diagnostic platforms like Function Health, TEHR powers both sides of the modern health economy. Pick one. Or stack several. Every category ships with compliant protocols, lab partners, compounded or FDA-approved products, and conversion-proven funnels.

P

Peptides

GLP-1s, healing peptides, growth hormone secretagogues. The category behind the last three years of headlines.

Market size$48B by 2028
T

TRT & Men's Health

Testosterone optimization, performance protocols. The most loyal subscriber base in health, with an 18-month average LTV.

Market size$2.4B U.S.
H

HRT & Women's Health

Menopause, perimenopause, and hormone balance. The fastest-growing underserved category in modern medicine.

Market size$22B global
E

ED & Intimacy

Tadalafil, sildenafil, troche protocols. High-margin, subscription-native, proven direct-response engine.

Market size$7B U.S.
D

Dermatology

Compounded tretinoin, hair regrowth, acne actives. Premium skin, low churn, and a category consumers pay for monthly.

Market size$15B by 2027
L

Longevity

NAD+, rapamycin, biomarker-driven protocols. The category high-net-worth customers pay cash for, without insurance.

Market size$44B & growing
The new category
X

Diagnostics & Lab Work

Hormone panels. Full-body blood work. Longevity biomarkers. Gut microbiome kits. Launch your own Function Health as easily as your own HIMS. Your members test quarterly. Your data platform gets smarter every panel. The only category where your customer pays you to collect their data.

Global diagnostics market$87B by 2030
The infrastructure

Six years of work, compressed into your launch day.

Most platforms force you to choose between medication catalog, lab access, pharmacy options, or clinical depth. We refused the trade-off.

0+
Medication protocols
Across every major DTC category, from GLP-1s to compounded dermatology actives.
0+
Lab locations
Nationwide collection points plus at-home kits for concierge convenience.
0+
Peptide protocols
Physician-led and pre-built, with hundreds more across every other vertical.
Daily
Clinical updates
New medications, peptides, and protocols added as the science evolves.
Your operators aren't inheriting a frozen catalog. The clinical experts in our provider network work across the platform every day. When a new peptide gets published, a new GLP-1 lands, or a new longevity biomarker enters the literature, your platform updates with it. The science keeps moving. So does your brand.
The formulary

The largest medication formulary in telehealth.

Over two thousand medication protocols across fifteen categories, spanning compounded and FDA-approved products, oral solids, injectables, peptides, and lab-driven protocols. If your brand can imagine it, the shelf already carries it.

0+
Medication protocols, growing daily
0+
Peptide protocols ready to deploy
0
Categories, from ED to diagnostics

Platforms sell you software. TEHR hands you a brand with the deepest shelf in the industry behind it.

Largest telehealth formulary to our knowledge, based on published competitor catalogs. All medications are prescribed at the sole discretion of licensed providers and dispensed by licensed pharmacies. Formulary availability varies by state and category tier.

Fulfillment & payment

Cash-pay only. Your operator's choice on everything else.

Flexibility isn't a feature. It's the whole philosophy.

Our stance

We don't do insurance. We don't do prior auths. That's by design.

Modern DTC health brands win because they're fast, transparent, and built for the patient, not for an insurance adjuster. No claims. No reimbursements. No coverage denials sitting between your customer and their protocol. TEHR is cash-pay, subscription-native, and proud of it.

Path 01

End-to-end fulfillment

We handle intake, prescription, dispensing, and doorstep delivery through our network of FDA-registered partner pharmacies. The all-in-one path. Growing every quarter as new partners onboard.

Path 02

Rx or labs only

Run the clinical stack through us and keep fulfillment in-house. Or use our pharmacy network and handle lab work your own way. Pick the slice that fits your brand.

Path 03

Local pharmacy cash-pay

Send the script to the patient's CVS, Walgreens, or independent pharmacy. We automate the handoff with GoodRx or TrumpRx links so your patient picks up for the lowest cash price in town.

Your operators keep control of their cost structure. Your patients keep access to the best price available. We keep building the infrastructure underneath. Ultimate flexibility on protocols, plans, and payments.

The opportunity

The category has already made a handful of people very rich.

Public valuations of modern telehealth brands in the categories we build. Not marketing numbers, just what the market has already paid for companies operating in these verticals.

Telehealth CategoryPublic ValuationAnnual RevenueCore Vertical
Hims & Hers (NYSE: HIMS)Men's, women's, hair, weight loss
$6B+Public market cap
$1.5B+FY run rate
ED, HRT, Hair, Weight
RoPrivate, GLP-1 and men's/women's health
$7BPrivate valuation
$800M+Reported ARR
Peptides, Weight Loss
Marek HealthPrivate, men's TRT and hormone optimization
PrivateReported eight-figure ARR
$100M+Estimated run rate
TRT, Men's Health
CurologyAcquired by Pelage Pharmaceuticals 2024
$440MReported exit value
$200M+At acquisition
Derm, Anti-Aging
Midi HealthPrivate, women's menopause and HRT
$1B+Unicorn milestone 2024
$150M+Reported ARR
HRT, Women's Health
Function HealthPrivate, consumer lab work subscription
$2.5BLatest private round
$200M+Reported ARR
Lab panels, Biomarkers

Every one of these brands needed the same four things. We already built them.

Licensed prescribers in every state. Compliant pharmacy fulfillment. A telehealth EHR that doesn't fight the operator. The ability to scale ads legally. Four pieces of infrastructure that cost the brands above years and tens of millions of dollars to assemble.

We spent six years building that stack so the next category leader does not have to. They just need to plug in, tell a better story, and own their audience.

Companies named are independent operators and not TEHR customers. Valuation and revenue figures are sourced from public filings, press releases, and reported private-round data, and are illustrative of category scale. They do not represent TEHR-operator results. Your outcomes depend on your execution, your audience, and your market.

The death of the old EHR

The EHR was built for 1998. We built one for the internet.

Every modern telehealth brand is running on software that was designed for a clipboard, a fax machine, and an insurance adjuster. Bolted-on video. Duct-taped patient portals. Prescribers fighting software instead of practicing medicine. The legacy EHR is dying, and the next generation of health brands cannot be built on its corpse.

The Old World

Legacy EHRs built for a different era.

  • Designed around in-person visits and insurance billing codes
  • Video visits grafted on as an afterthought years later
  • No native path to pharmacy fulfillment or DTC commerce
  • Prescribers spend 40% of their time fighting the interface
  • Patient data locked inside, no intelligence layer on top
  • Six-figure implementation, twelve-month onboarding
TEHR. The New One.

Telehealth-native from the first line of code.

  • Both synchronous and asynchronous visits, subscriptions, and cash-pay
  • Pharmacy, prescriber network, and fulfillment all native to the stack
  • Built for DTC commerce with branded storefronts out of the box
  • Prescribers co-sign in minutes, not hours. AI pre-populates the chart
  • Population-level clinical intelligence gets smarter every visit
  • Accelerated launch timelines, no implementation team required

If your EHR was not built for telehealth, it was not built for the future. That is why we built a new one.

Built-in AI platform

An intelligent team running the operation for you.

Every TEHR brand ships with a platform layer handling patient intake, lifecycle automation, concierge customer care, and a formulary that updates as the licensed clinicians in our provider network add new medications, peptides, and protocols.

Physician-authored intake. AI-assisted. 60 seconds of signal capture.

Every TEHR brand ships with a clinical intake questionnaire built by licensed prescribers in our network, plus an optional 60-second camera scan that captures supplementary physiological signals during the intake video. Patients self-report their measured values the way they would in any telehealth intake, and the scan adds a layer of in-session context the prescriber can factor into their chart review. Skip-friendly. Prescriber-reviewed. Designed as input to clinical judgment, not a substitute for it.

Heart RateHRVRespiratory RateOptical SpO2Stress Index

Scan-derived readings are wellness-grade estimates intended as supplementary information for the reviewing clinician. Blood pressure and other clinical measurements are collected separately via the physician-authored questionnaire and must be entered from an FDA-cleared device. Patient-reported values and in-person measurement remain the basis for any clinical decision that requires them.

Patient Intake, Automated

The AI runs the physician-authored questionnaire, surfaces items your prescriber may want to review, and pre-populates the chart. Your prescribers co-sign in three minutes, not thirty.

Lifecycle Automation, White-Labeled

Fifty automated patient notifications wired into the platform and delivered across three channels: in-portal, email, and SMS. Refill reminders, shipping updates, order confirmations, win-back sequences. Every one fully customizable under your brand, your voice, your domain. Patients never see TEHR.

Concierge Customer Care

Our trained care team answers your patients day and night, in your brand voice. Refill questions, shipping updates, protocol adjustments, escalations to your prescriber, all handled for you.

Clinical Outcome Intelligence

Your EHR quietly learns which protocols produce the best patient results across your entire network. Dosing patterns that reduce side effects, titration schedules that improve retention, flagged interactions before they happen.

The math on modern DTC health.

$0B
U.S. telehealth market projected by 2030 · 23.8% CAGR · Grand View Research.
$0B
Hims & Hers 2025 revenue · up 59% year over year.
$0
Average monthly subscription in peptide and TRT categories · observed across leading cash-pay TRT and peptide clinics
0hrs
Typical time from sign-on to live storefront · on the upgraded platform

Market size figures reflect widely-reported industry projections. Hims & Hers revenue is publicly disclosed. Category subscription benchmark reflects typical pricing among leading DTC telehealth brands. Individual operator results vary based on execution, audience, and vertical.

The builders

Built by operators. Not consultants.

TEHR is the platform we wish existed when we launched our first telehealth brand. We built it for ourselves, then opened it to the next wave of founders.

SP

Sal Pilato

Founder, TEHR · CEO, DudeMeds

Built and scaled DudeMeds into one of the fastest-growing men's health brands in the country. Obsessed with operator economics, ad engines, and the unsexy infrastructure that makes a health brand actually compound.

JH

Jonathan Hancock

Founder, TEHR · COO, DudeMeds

The operational backbone behind DudeMeds, Peptiders, TellyMeds, and FansMeds. Architect of the pharmacy, provider, and compliance infrastructure that became TEHR. Runs the platform the brands run on.

The portfolio

Four brands. One platform. The same infrastructure you're about to plug into.

Before TEHR existed as a product, it existed as the internal stack powering DudeMeds (men's health), Peptiders (peptides), TellyMeds (women's health), and FansMeds (creator-led telemedicine). We opened it up because we believe the next wave of billion-dollar health brands shouldn't have to spend three years building what we already built.

The structure

You run the brand. Licensed clinicians run the medicine.

Every compliant telehealth brand in the country runs on the same clean split. Here's how it works.

Your role · The brand

You own the marketing. You own the customer.

  • Own your brand, domain, and customer list in full, forever
  • Run demand generation, ads, and content the way you already know how to
  • No clinical decisions. You don't need a medical license
  • No medical malpractice insurance required on your side
  • Focus on what scales the business: audience, brand, funnels, retention
The clinical side · Independent licensed PC

A licensed Professional Corporation handles the medicine.

  • Physician-owned PC employs and oversees the licensed clinicians
  • All clinical decisions stay with the licensed providers, not you and not TEHR
  • Providers carry their own malpractice coverage
  • Licensed in all 50 states through the PC's credentialing process
  • Clean separation between clinical and commercial. That's the whole point
This is the standard MSO-PC architecture used by every major compliant telehealth brand in the country. TEHR provides the technology platform and administrative infrastructure. A separate, independent physician-owned Professional Corporation employs the licensed clinicians who deliver care. The two sides stay cleanly separated, which is how the model has to work. On June 11, 2025, the U.S. Department of Health and Human Services Office of Inspector General affirmed this framework in Advisory Opinion 25-03, confirming that properly-structured MSO-PC arrangements can qualify for safe harbor protection under the federal Anti-Kickback Statute.

OIG Advisory Opinion 25-03 is binding only on its specific requestors and does not constitute legal advice for any other arrangement. Every operator should consult an independent healthcare attorney to confirm their specific structure meets federal and state requirements, including state Corporate Practice of Medicine rules, which vary by jurisdiction. We're happy to introduce you to healthcare counsel we work with.

Investment

Priced like a partnership, not a subscription.

Two components, both flat. A platform subscription based on the medications and categories you choose to offer through your brand. And a flat, fixed fee per patient transaction. TEHR never takes a percentage of your revenue.

How pricing works.

Your tier reflects the clinical and regulatory workload of your catalog, not how many patients you serve. Prescribing decisions always rest with the licensed providers in the TEHR network. Every visit, consult, and fulfillment carries the same flat fee whether or not a prescription results. It covers the work each transaction creates: intake, provider routing, clinical review, eRx when issued, fulfillment coordination, and payment orchestration. Because the fee is identical with or without a prescription, it is never payment for prescribing. The effective cost falls as you grow.

1 brand · Standard support

Launch

Async, non-controlled categories to get your first brand live.

Up to 25 medicationsCatalog-based tier
  • ED
  • Hair
  • Dermatology
  • Wellness orals
Request Details
1 brand · Priority support

Growth

Everything in Launch, plus the categories driving the market right now.

Up to 75 medicationsCatalog-based tier
  • Adds GLP-1s
  • Adds peptides
  • Adds injectables
  • Adds sync-visit categories
  • No controlled substances
Talk to Sales
1 brand · Dedicated account manager

Scale

The full clinical ceiling, including regulated and lab-driven categories.

Up to 150 medicationsCatalog-based tier
  • Adds controlled substances (TRT, ketamine, phentermine, modafinil)
  • Adds female HRT
  • EPCS/PDMP categories
  • Lab-protocol categories
Talk to Sales
Multi-brand · Executive partnership

Custom

For existing patient bases and large clinics moving onto TEHR.

Unlimited medicationsCustom architecture
  • API patient ingestion
  • EMR migration
  • Unlimited catalog
  • Custom architecture
  • Multi-brand deployment
Talk to Sales

Patient Support Coordinators. Optional, and scoped to your patients.

TEHR can run your entire patient customer service through dedicated Patient Support Coordinators: scripts, knowledge base, and escalation paths built for your brand during onboarding. PSC support is an optional add-on, metered on your exact active patient count each month and presented in your proposal.

The first call

30 minutes. Your vision. Our platform. See if there's a fit.

No slides. No hard pitch. Just a real conversation with one of our senior strategists to understand where you are, where you want to go, and whether TEHR is the right infrastructure to get you there. If it is, we'll map out next steps together. If it isn't, we'll be honest about that too.

  • Get to know each other. Your background, your audience, your ambition
  • Talk through your vertical. Peptides, hormones, ED, derm, longevity, or diagnostics
  • See the platform. A walkthrough of what TEHR actually does behind the brand
  • Answer your real questions. Honestly, without pressure, and with no expectation

Ready to pick a time?

30 minutes. Video call. Relaxed conversation. Book a slot that works for you.

Open the calendar
Opens a new tab. You'll see the next available slots.

Tomorrow is closer than you think.

Let's spend 30 minutes seeing if you're the one.